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Australian Car Wash Association

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The Australian Car Wash Association Business Template

This template is designed to help you capture key information about your car wash — what your site looks like now, how it operates, and where you’d like to take it in the future.

There are nine sections to work through. You’ll be asked to enter details specific to your site in each section. Once complete, this information will be used to generate a draft business plan tailored to your operation.

1SECTION 1: GENERAL INFORMATION
2SECTION 2: PRODUCTS & SERVICES
3SECTION 3: OPERATIONS RESPONSIBILITIES
4SECTION 4: TARGET MARKETS
5SECTION 5: COMPETITION
6SECTION 6: MARKETING PLAN
7SECTION 7: CRITICAL RISKS AND BARRIERS
8SECTION 8: FUTURE DIRECTIONS AND GROWTH
9SUMMARY

SECTION 1 – GENERAL INFORMATION

Complete the following list of essential information for your car wash site
Business Address(Required)

SECTION 2 - Describe Your Site’s Products and Services

This section will allow the business plan to accurately describe your car wash.

Please describe your car wash by providing the following details. A sample response has been provided below for reference.

1. Service Type

What types of services does your facility offer? (Select all that apply)

  • Manual Self-Serve Car Wash Bays
  • Automatic Car Wash Bay (Touchless or Soft Cloth)
  • Tunnel Car Wash System
  • Full-Service Car Wash

2. Equipment & Features

For each type of wash system, please provide:

  • The manufacturer and model of the equipment
  • The number of units
  • Available wash options (e.g., Deluxe, Premium, Basic)
  • The age of the equipment
  • Whether the system uses recycled water

3. Additional Services

Does your site include any of the following? If so, please provide details:

  • Vacuums (Number of units, manufacturer, installation year)
  • Vending Machines (Brand, types of products sold)
  • Dog Wash (Model, number of units)
  • Laundry Facilities (Number of washing machines and dryers, brand)
  • Café or customer amenities

4. Environmental Sustainability

  • Do you use a water recycling system? If so, which brand/model?
  • Are there any other eco-friendly initiatives in place?

5. Payment Systems

  • What payment options are available? (e.g., tap-and-go, card, cash, app-based payments)
  • If using a specific system, please specify.

Sample Response

Car Wash Facility Overview

Our state-of-the-art car wash facility offers a comprehensive range of services to meet all customer needs. The site features two high-quality automatic wash bays:

  • PDQ LaserWash – A touchless wash system with three cleaning options: Deluxe, Premium, and Basic. Installed three years ago, this system delivers an efficient and thorough clean without physical contact.
  • Mr Magic Soft Cloth Wash – A friction wash option that provides the same three-tiered cleaning choices for customers who prefer a cloth-based wash.

The automatics have a five-year manufacturer warranty and an estimated lifespan of 15 years. Both automatic washes are environmentally friendly and connected to a Prowash Recycle System, ensuring sustainable water use.

For those who prefer a hands-on approach, the site also includes:

  • Four self-serve bays equipped with presoak, high-pressure rinse, and wax options for complete control over the washing process.
  • Four Goodsight self-serve vacuum bays, installed in 2022, providing powerful suction to keep vehicle interiors spotless.

Additional on-site services include:

  • Two Nyax vending machines stocked with a wide range of car wash accessories and cleaning products.
  • K9000 Dog Wash – A convenient, self-service pet wash station designed for all dog sizes.
  • Spin-Cycle Laundry – A fully equipped facility with four automatic washing machines and dryers, making it easy for customers to complete their laundry while their car is being washed.

For maximum convenience, all machines on-site are integrated with Nyax tap-and-go payment systems, ensuring a seamless and cashless experience.

What type of car wash are you planning or operating? (Please select one or more options)
Which of the following additional services and facilities will your site offer?
In the next 5 years, are you considering any of the following?
Services
Number of Services at site
No. of Manual Self-Serve Bays
Automatic (Touchless)
Automatic (Friction)
Tunnel System
Full Service
Hand Wash
Truck Wash
Boat Wash
Dog Wash
Vending Machines
Self-serve Vacuums
Recycle System
Auto Payment Options
Laundry Facilities
Do you have Laundry Facilities
Do you have a Café?
Do you have a cafe?

Manual Self-Serve Car Wash Bays

Manual Self-Serve Car Wash Bays List
Dimensions
Description
Year Installed
 

Automatic (Touchless)

Automatic (Touchless) List
Dimensions
Manufacturer
Model
Description
Year Installed
 

Automatic (Friction)

Automatic (Friction) List
Dimensions
Manufacturer
Model
Description
Year Installed
 

Tunnel System

Tunnel System List
Dimensions
Manufacturer
Model
Description
Year Installed
 

Full-Service

Full-Service List
Dimensions
Manufacturer
Model
Description
Year Installed
 

Hand Wash

Hand Wash List
Dimensions
Manufacturer
Model
Description
Year Installed
 

Truck Wash

Truck Wash List
Dimensions
Manufacturer
Model
Description
Year Installed
 

Boat Wash

Boat Wash List
Dimensions
Manufacturer
Model
Description
Year Installed
 

Dog Wash

Dog Wash List
Dimensions
Manufacturer
Model
Description
Year Installed
 

Vending Machines

Vending Machines List
Manufacturer
Model
Description
Year Installed
 

Self-serve Vacuums

Self-serve Vacuums List
Dimensions
Manufacturer
Model
Description
Year Installed
 

Recycle System

Recycle System List
Dimensions
Manufacturer
Model
Description
Year Installed
 

Auto Payment Options

Auto Payment Options List
Manufacturer
Model
Description
Year Installed
 

Café

Laundromat

SECTION 3 - OPERATIONS RESPONSIBILITIES

This section will help create a well-structured and professional plan that accurately reflects the day-to-day running of the business.

It will also assist in identifying key responsibilities, ensuring compliance with Work Health & Safety (WHS) requirements, and maintaining efficient operations.

A well-documented operations plan is essential for:

  • Clearly defining staff roles and responsibilities.
  • Establishing maintenance schedules to keep equipment in peak condition.
  • Ensuring compliance with ACWA’s WHS guidelines and industry best practices.
  • Improving efficiency in waste management, water recycling, and general site upkeep.
  • Supporting financial planning and business development.

A sample response has been provided below for reference.

Car Wash Operations Table

Operations Category Details (Describe the Task/Responsibility) Person Responsible Frequency/Timing
Operations Manager Oversees daily operations, staff scheduling, financial management, and customer service. Ensures compliance with WHS regulations and monitors equipment performance. John Smith (Site Manager) Daily
On-Site Staff Greets customers, assists with self-serve and automatic wash bays, maintains cleanliness, and handles minor customer inquiries. Reports issues to the manager. Shift Supervisors & Attendants Daily
Maintenance Technician Conducts regular inspections, services wash equipment, replaces worn-out parts, and ensures water recycling system is operational. Mark Johnson (Technician) Weekly & As Needed
WHS Induction and Training All staff receive WHS induction, including PPE guidelines, chemical handling, and emergency procedures. Ongoing training sessions are provided. HR & Safety Officer Upon Hiring & Annually
Use of ACWA WHS Templates Completes ACWA WHS templates annually to maintain compliance with industry best practices. Updates records as required. Compliance Officer Annually
Water Recycling System Monthly system checks to ensure efficiency, prevent blockages, and maintain water quality. Service provider conducts a full system inspection quarterly. Maintenance Team Monthly (Checks), Quarterly (Full Service)
Waste Management Ensures wastewater is directed to the sewer system in compliance with environmental regulations. Waste bins are emptied regularly. Chemical disposal follows local regulations. Site Manager & Cleaning Staff Daily (General), Monthly (Chemical Disposal)
Site Cleaning and Organisation Wash bays, vacuum stations, and vending areas are cleaned daily. Deep cleaning and pressure washing occur bi-weekly. General site maintenance includes signage checks. Cleaning Team Daily (Basic), Bi-Weekly (Deep Clean)

Enter Information for Your Site in the Following Table

Operations Category
Details (Describe the Task/Responsibility)
Person Responsible
Frequency/Timing
Operations Manager
On-Site Staff
Maintenance Technician
WHS Induction and Training
Use of ACWA WHS Templates
Water Recycling System
Waste Management
Site Cleaning and Organisation

SECTION 4 - TARGET MARKETS

Your responses in this section will help define the target market, customer demographics, and potential growth strategies for the business.

This information is crucial for developing effective marketing initiatives and ensuring long-term business success.

A sample response has been provided below for reference.

This example provides a solid foundation for a professional and investor-ready business plan. It:

  • Clearly defines market segments – ensuring precise targeting.
  • Strategic marketing approaches – tailored to each customer group.
  • Realistic growth opportunities – maximising untapped market potential.
  • Practical solutions to barriers – addressing challenges with proactive strategies.
  • Community & business partnerships – strengthening brand awareness and local engagement.
Target Category Market Details (Describe Market Segment) Marketing Strategy (How You Reach Them)
Primary Market Car owners living within a 3-5 km radius, including residents in suburban homes and apartment complexes.

Estimated 4,500 local customers washing an average of 10 times per year.
Local advertising, Google My Business optimisation, targeted social media ads, direct mail campaigns, and customer loyalty programs.
Secondary Market Commuters passing through the area and visitors to a nearby shopping centre and petrol stations.

Estimated 1,500 drive-by customers per month who stop for convenience.
Improved roadside signage, strategic partnerships with nearby businesses, and special promotions for fuel station customers.
Demographic Characteristics Young professionals, families, retirees, and small business owners with fleet vehicles.

40% families, 35% professionals, 15% retirees, 10% fleet accounts.
Customised promotions such as discounted family plans, senior discounts, and corporate fleet packages.
Growth Opportunities Apartment dwellers with limited car washing space, environmentally conscious customers, and commercial fleet accounts.

30% of nearby households do not have access to at-home washing.
Online booking for fleet services, bundled wash packages, eco-friendly branding, and sustainability campaigns.
Barriers to Penetration Local competition, limited road visibility, and customer perception of pricing.

Survey: 25% of potential customers feel pricing is high.
Competitive pricing, referral incentives, promotional discounts, and an improved customer experience (e.g., free vacuum with wash).
Partnerships Local schools, sports clubs, community events, and petrol stations.

Planned partnerships with 3 local businesses & 1 charity campaign.
Sponsorship deals, fundraising car wash days, cross-promotions with local businesses, and co-branded marketing campaigns.

Enter Target Market Data for Your Site in the Following Table

Target Market Category
Details (Describe Market Segment)
Marketing Strategy (How You Reach Them)
Primary Market
Secondary Market
Demographic Characteristics
Growth Opportunities
Barriers to Penetration
Partnerships

SECTION 5 - COMPETITION

Your responses in this section will help identify your competitive positioning, areas for improvement, and opportunities for differentiation in the market.

A sample response has been provided below for reference.

This example provides a well-structured, professional competitive analysis with realistic insights and strategic actions. It includes:

  • Competitor Insights – Clearly identifies direct competitors, their services, and their advantages.
  • Realistic Strategies – Provides actionable improvements based on market gaps.
  • Time-Bound Goals – Ensures strategies have measurable completion dates for execution.
  • Unique Differentiation – Focuses on customer loyalty, service expansion, and sustainability to stand out.
Competition Factor Details (Competitor Information & Market Conditions) Your Strategy (How to Compete & Improve) Completion Date (If Action Required)
Competitors in the Area Shiny Suds Car Wash (1.5 km away) – Offers touchless automatic washes and four self-serve bays.
Express Auto Wash (3 km away) – Provides a tunnel wash with free vacuums.
Enhance customer experience with better wash quality, free vacuums, and a customer loyalty program to retain local customers.
We will match the prices offered by Shiny Suds our closest competitor.
Q3 2025
Competitive Advantage Prime location on a high-traffic road, modern equipment, and water recycling system for eco-friendly operations. Highlight sustainability initiatives and market eco-friendly credentials. Use social media to showcase modern, well-maintained equipment.
We have more than 250,000 passing cars each day, which is significantly higher than our competitors.
Ongoing
Competitive Disadvantage Limited visibility from the main road, higher water costs compared to competitors using bore water. Invest in better signage and digital marketing. Negotiate bulk water recycling solutions to cut costs. Q2 2025
Service Comparison Competitors offer basic touchless washes and tunnel washes. No nearby hand wash or detailing services. Add a hand wash and express detailing service to attract high-end customers. Promote superior wash quality over competitors. Q4 2025
Staffing Comparison Competitors have more attendants available during peak hours, resulting in shorter wait times. Implement better staff scheduling and customer flow management during peak hours. Consider self-pay kiosks to reduce labour costs. Q3 2025
Facility Condition Express Auto Wash has a newer facility with modern branding and LED lighting. Our wash bays are functional but slightly outdated. Upgrade branding with new signage, LED lighting, and a refreshed look to attract more customers. Q4 2025
Differentiation Strategy No competitors offer loyalty rewards, premium eco-friendly washes, or partnerships with local businesses. Introduce a membership program, collaborate with local businesses (petrol stations, cafes), and promote an "Eco-Friendly Wash" campaign. Q2 2025

Enter Competition Market Data for Your Site in the Following Table

Competition Factor
Details (Competitor Information & Market Conditions)
Your Strategy (How to Compete & Improve)
Completion Date (If Action Required)
Competitors in the Area
DD slash MM slash YYYY
Competitive Advantage
DD slash MM slash YYYY
Competitive Disadvantage
DD slash MM slash YYYY
Service Comparison
DD slash MM slash YYYY
Staffing Comparison
DD slash MM slash YYYY
Facility Condition
DD slash MM slash YYYY
Differentiation Strategy
DD slash MM slash YYYY

SECTION 6 - MARKETING PLAN

Your responses in this section will help define the key marketing strategies, budget allocations, and promotional efforts required to grow the business effectively.

Please provide details in the table below based on your marketing approach.

A sample response has been provided below for reference. This example provides clear, actionable strategies with realistic budgets and timelines. It includes:

  • Clear, specific strategies – Each marketing area has a well-defined action plan.
  • Realistic budgets – Ensures financial feasibility for implementation.
  • Time-bound actions – Includes completion dates for better tracking.
  • Customer-centric approach – Focuses on attracting and retaining customers.
  • Revenue-maximising initiatives – Encourages upselling and partnerships for profitability.
Marketing Strategy Details (Describe Your Approach) Action Plan (How to Implement It) Budget (Estimated Cost) Completion Date
Site Awareness High-visibility signage, well-maintained facilities, and branded uniforms for staff. Install LED signage at entrance, repaint site for a fresh look, and ensure all staff wear branded uniforms. $2,500 (signage & uniforms) Q2 2025
Promotions Special discounts for first-time customers, cross-promotions with nearby businesses. Offer 50% off first wash and partner with a local petrol station to provide joint discounts. $800 (discounts & marketing materials) Ongoing
Environmental Messaging Promote water conservation and eco-friendly car washing benefits. Use social media, in-store posters, and website updates to highlight water recycling and biodegradable soaps. $400 (signage, social media ads) Q3 2025
Digital Marketing Strong Google My Business presence, social media ads, and customer engagement. Post weekly social media content, run Google/Facebook ads, and engage with customer reviews. $1,200 (ads & content creation) Ongoing
Customer Retention Implement a loyalty program with digital membership cards. Launch buy 5 washes, get 1 free program, and introduce prepaid wash cards. $500 (card printing, app integration) Q2 2025
Customer Satisfaction Focus on staff training and customer experience. Conduct monthly customer service training and collect customer feedback surveys. $500 (training materials) Ongoing
Maximising Spend Upsell premium wash packages and add vending machines for extra revenue. Introduce ceramic coating wash packages, and install vending machines for air fresheners and cleaning supplies. $2,000 (vending machines & signage) Q3 2025

Enter the Market Plan Data for Your Site in the Following Table

Marketing Strategy
Details (Describe Your Approach)
Action Plan (How to Implement It)
Budget (Estimated Cost)
Completion Date

Section Break

Site Awareness
DD slash MM slash YYYY

Section Break

Promotions
DD slash MM slash YYYY

Section Break

Environmental Messaging
DD slash MM slash YYYY

Section Break

Digital Marketing
DD slash MM slash YYYY

Section Break

Customer Retention
DD slash MM slash YYYY

Section Break

Customer Satisfaction
DD slash MM slash YYYY

Section Break

Maximising Spend
DD slash MM slash YYYY

SECTION 7 - CRITICAL RISKS AND BARRIERS

Identifying potential risks and mitigation strategies will help ensure a well-prepared and resilient business model.

Please provide details in the table below:

A sample response has been provided below for reference.

This example provides a realistic and structured approach to identifying risks and their mitigation strategies for a car wash business.

  • Covers a broad range of risks – Addresses revenue, operations, financial, legal, external, and exit risks.
  • Practical mitigation strategies – Provides real-world solutions to manage risks effectively.
  • Business resilience planning – Helps secure long-term sustainability and profitability
  • Regulatory compliance focus – Ensures adherence to industry and legal requirements.
Car Wash Risk Management
Risk Category Details (Describe the Risk) Mitigation Strategy (How to Manage It)
Revenue Risks Seasonal fluctuations leading to lower revenue in winter. Introduce prepaid wash memberships to maintain cash flow year-round and offer winter promotions to attract customers.
Operational Risks Equipment breakdowns causing downtime and lost revenue. Implement scheduled preventive maintenance, maintain backup critical spare parts, and establish service contracts with equipment providers.
Financial Risks Unexpected expenses such as major equipment repairs. Maintain a contingency fund, regularly review cash flow projections, and ensure access to a business line of credit.
Industrial Relations Risks Non-compliance with Fair Work regulations leading to fines. Use ACWA's Industrial Relations services to stay compliant, provide regular staff wage audits, and ensure clear employment contracts.
External Risks Water restrictions limiting operational capacity. Invest in water recycling system, comply with local sustainability regulations, and engage in advocacy efforts with water authorities.
Exit Strategy Difficulty in selling the business due to market conditions. Maintain detailed financial records for valuation, build a loyal customer base, and research potential buyers or franchise opportunities.

Enter the Critical Risk Data for Your Site in the Following Table

Risk Category
Details (Describe the Risk)
Mitigation Strategy (How to Manage It)
Revenue Risks
Operational Risks
Financial Risks
Industrial Relations Risks
External Risks
Exit Strategy

SECTION 8 - FUTURE DIRECTIONS AND GROWTH

This section provides insights on future growth opportunities and strategies for expansion.

This information will help define long-term business objectives, investment priorities, and operational improvements.

A sample response has been provided below for reference.

This best practice example outlines realistic, strategic growth opportunities with clear action plans, budgets, and timelines. It also

  • Strategic, well-defined growth initiatives – Covers multiple expansion opportunities.
  • Clear action plans – Each goal has an implementation strategy.
  • Realistic budgeting – Ensures financial feasibility.
  • Time-bound objectives – Completion dates help with planning & tracking progress.
  • Sustainability & innovation focus – Aligns with modern trends & environmental responsibility.
Growth Opportunity Details (Describe Expansion Plans) Action Plan (Steps to Implement) Budget (Estimated Cost) Proposed Completion Date
Expanding Services Add dog wash stations and express detailing services Install K9000 dog wash, hire detailing specialist, and offer quick interior cleaning packages $25,000 Q4 2025
Technology Upgrades Upgrade to contactless payment systems and AI-powered wash cycle monitoring Implement tap-and-go payment kiosks, install smart water recycling sensors for efficiency $15,000 Q3 2025
Additional Locations Open a second car wash site in a high-traffic suburb Conduct market research, secure financing, lease new site, and begin construction $500,000 Q2 2026
Fleet Services Offer fleet accounts for local businesses, taxi & rideshare services Develop fleet pricing plans, contact local taxi/rideshare companies, set up monthly invoicing system $5,000 (Marketing & Administration) Q1 2025
Franchising Explore franchising model for regional expansion Develop franchise documentation, legal requirements, and branding guidelines $50,000 Q3 2026
Sustainability Focus Install solar panels and switch to biodegradable chemicals Work with solar energy providers, update chemical suppliers, promote eco-friendly branding $35,000 Q4 2025
Staff Development Improve customer service training and technical skills Implement quarterly training sessions, partner with WHS consultants, introduce incentive programs $8,000 annually Ongoing
Facility Upgrades Expand self-serve bays and add covered vacuum areas Apply for council approvals, secure funding, contract construction team $100,000 Q3 2025

Enter the Future Directions and Growth Data for Your Site in the Following Table

Growth Opportunity
Details (Describe Expansion Plans)
Action Plan (Steps to Implement)
Budget (Estimated Cost)
Proposed Completion Date

Section Break

Expanding Services
DD slash MM slash YYYY

Section Break

Technology Upgrades
DD slash MM slash YYYY

Section Break

Additional Locations
DD slash MM slash YYYY

Section Break

Fleet Services
DD slash MM slash YYYY

Section Break

Franchising
DD slash MM slash YYYY

Section Break

Sustainability Focus
DD slash MM slash YYYY

Section Break

Staff Development
DD slash MM slash YYYY

Section Break

Facility Upgrades
DD slash MM slash YYYY

What Happens Next

You’re nearly there! When you click the button below, we’ll generate a link to your editable car wash business plan, tailored from the details you’ve just entered.

This document brings together everything you've told us: what your site looks like now, your operational structure, and where you want to take the business next.

✍️ Review and Make It Yours

Before you share it with anyone — lenders, landlords, or potential investors — take a few minutes to read through the plan.

  • Make sure it sounds like you.
  • Check that it reflects your goals and your tone of voice.
  • Edit or add anything that will make it clearer or more compelling.

This step is crucial as it allows you to ensure that the plan truly represents your vision and goals for the business.

📊 Get the Financials Right

Once you're happy with the narrative, it’s time to add your numbers. We strongly recommend you work with your accountant or financial adviser to:

  • ✅ Build a Profit & Loss (P&L) forecast
  • ✅ Prepare a Monthly Cash Flow projection
  • ✅ Complete a Break-Even Analysis
  • ✅ Ensure your figures are realistic

🧾 ACWA Member Resources

If you're an ACWA Member, you’ll find downloadable templates in the Members Portal to help you and your adviser get started, including a custom Car Wash P&L Template and Cash Flow Spreadsheet.

These are designed to align with this business plan format and help speed things up, saving you time and effort in the planning process.

Want to be part of the industry? Become an ACWA Member.

JOIN NOW

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